Rufus is part of Hael Natural Colour. A farm and arts studio in Pembrokeshire, currently undergoing organic conversion with the Soil Association. Hael Natural Colour grows fresh produce locally and wholesale throughout the UK, as well as dyeing textiles, creating pigments and hosting workshops. Rufus has grown food on four continents and, along with his partner Ffion, are creating a circular food and fibre system in West Wales.